You’ll need to create a pitch video where you introduce yourself and any others involved with your project. Explain to your fans why you are running this campaign, how much you need their help and what great incentives they can receive for participating. Include a timeline for when you plan to complete your project and deliver your incentives. Please film (at the highest resolution possible) in landscape or horizontal mode – no vertical videos! Try to keep it to 2-3 minutes long.
Remember – you’re competing against the endless amount of content on the Internet for your audience’s attention. Therefore, your initial pitch must absolutely grab your funders’ attention right away. The most effective way to do this is to tell a great story, either about yourself or about your project.
Once you’ve pulled your audience in, you must hold their attention by engaging both the rational brain (using the “what” of what you’re doing) and the emotional brain (using the “why” of what you’re doing).
Most importantly, be yourself. Tell your story and share your enthusiasm for your project, and people will naturally want to contribute.