Announce your project. Send an email to your close friends and family so they can be the first to pledge. You don’t want to overwhelm people with e-blasts, but make sure you update your fans throughout your project’s campaign. Set up a computer at gigs to make it easier for fans to join your email list or contribute to the project directly.
Next, share the project on social media. You don’t necessarily need a profile on every social media platform, but the wider your reach, the better. Choose the platforms where your fans and potential supporters are most likely to be found. Keep in mind your marketing and content strategies as well.
Once you’ve selected your platforms, the key is consistency. Think about how many social media posts you see on a daily basis. A lot, right? It would be nearly impossible to remember every single piece of information you’ve found on Instagram, Facebook, Twitter, etc. This is why it’s so important to talk about your campaign regularly. While your project is live, let supporters know as you reach funding milestones. Ask them to help you spread the word. Customizing your promotion to take advantage of each platform’s unique features can help! Don’t forget to remind your fans of the incentives they can receive for their support.
In general, interacting with your social media followers is one of the most important things you can do to build your brand and bolster your campaign. At the end of the day, people like to feel heard and appreciated — let them know that you see them and that you’re listening! This means responding to fans (replying to comments, liking their posts, etc.), especially when you are asking something of them. If you notice that certain questions come up often, consider adding the answers to your project’s FAQ. Fan engagement separates successful campaigns from low-earning ones
After you’ve sent out emails and posted to social media, you can follow up with people individually. A personal message can be a very effective way to let a fan know about your project. Highlight things about the project you think they might like. Never underestimate the power of word of mouth!